In today’s culture – where almost everyone’s a celebrity, thanks to the rise of reality TV and social networks – endorsement value is at the top of the list for marketeers and advertisers when choosing someone to represent their brand.
In fact, according to the Valuing Australia’s Creative Industries report, the Australian marketing and advertising industry contributes $7.2 billion to the economy in revenue every year.
But which Aussie celebs generate the most interest and are identified as an effective product spokesperson?
Repucom, a sports marketing research company, has created the only international index for celebrity evaluation to find out how Australian celebrities rate in terms of awareness, appeal, influence, trust and other attributes.
From a pool of 300 Aussie celebs, Repucom surveyed an online consumer panel of 500 people aged 16 to 69 years, for every 25 celebrities, to reveal Australia’s most endorsement worthy celebrities.
Here they are, and how they rate out of a score of 100.
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