Television advertising research firm Ace Metrix released its list of the top 10 ads of Q2 2012 and the results are somewhat surprising: Samsung’s ads were more effective than Apple’s by a longshot—but not in the way you think.Unlike traditional Nielsen ratings where measurements centre around whether or not an individual actually watches something, Ace Metrix measures how viewers react to and receive the ads. This means these are the most-liked ads, not necessarily the most-viewed ads.
The ads are ranked by panels of viewers on a scale of 1 – 950.
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