Google launched two new ads today for Moto X, its first ever, built-from-the-ground-up smartphone.
The first ad focuses on the Moto X’s “touchless control” — i.e. its voice commands. It shows a guy in bed, clearly with a hangover, ordering his phone to give him an extra 20 minutes snooze-time before waking him up.
The second demonstrates the Moto X’s “quick draw” photo-taking feature, in which users can wake the phone up instantly into camera mode by twisting it, and shoot a picture by tapping anywhere on the screen.
The ad agency was likely Droga5 and/or Digitas, who have been the lead agencies on Moto X for Google’s Motorola unit.
Here’s the camera ad:
And here’s the voice control ad: