Apple aired three new ads last night during the Olympics for the Mac and the “Genius” bar at Apple’s stores.
Former Business Insider politics editor, John Ellis wrote on Twitter, “We were surprised, last night, watching the Olympic coverage, by the Apple ads. Think it’s the first time Apple ads have been dreadful.”
Current BI editor Nicholas Carlson seconded that, tweeting, “Oh no. Another terrible Mac commercial.”
The ads, which are embedded below show a Mac “Genius” helping people at various times in their life. They seem like the sequel to the Mac versus a PC ad. (Personally, I think they’re fine, but I am clearly in the minority on this one!)
The bad news for everyone that hates them is that they’re probably not going away any time soon. It seems like the next theme for Apple ads.
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