While there are plenty of ways to get sales leads, sometimes you end up having to call people you’ve never met. This process, known as “cold calling,” is actually easy–but only if you know how to do it.
Here’s a step-by-step guide.
1. Introduce yourself. When you get through to a prospect, say:
You: Hello [prospect’s first name], this is [your name] from [your company] …
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