Tiger Woods Endorsement Value Plunges

Tiger Woods confesses to affairs

Turns out bedding porn stars on the sly hurts your ability to sell products, at least if you’re married at the time:

Michael Buteau, Bloomberg: Tiger Woods’ standing with the public is in freefall following reported extramarital affairs, according to a consumer research company.

The 33-year-old golfer’s ranking on a list of celebrity endorsers plunged to 24th from 6th, based on the Davie Brown Index, which marketers and advertising agencies use to gauge the ability of personalities to influence consumer behaviour.

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