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Your First Idea For Your Startup Is Pretty Much Irrelevant -- You Have No Clue What You'll Find When You Get There

 

Most technology startups start off doing something different than what they ultimately are successful at doing. It is impossible to predict how a company will end up making money, but there are a few general rules to help entrepreneurs navigate their startup to success.

 

Kevin Ryan, founder of DoubleClick and Gilt Groupe, and Marc Andreessen, founder of Netscape, share their decision-making tactics when information is scarce.

 

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[image url="http://static.businessinsider.com/image/4ae5dec5000000000042496d/image.jpg" link="http://www.businessinsider.com.au/innovation-series-kevin-ryan" caption="" source="" alt="" align="left" size="xlarge" nocrop="true" clear="true"]

Kevin Ryan
Founder of Gilt Groupe and former CEO of DoubleClick
[image url="http://static.businessinsider.com/image/4ab263913fe5fa7e6d1e282e/image.jpg" link="http://www.businessinsider.com.au/innovation-series-thomas-gensemer" caption="" source="" alt="" align="left" size="xlarge" nocrop="true" clear="true"]

Thomas Gensemer
Managing partner at Blue State Digital
[image url="http://static.businessinsider.com/image/4aba9af2314e230c27b97ccf/image.jpg" link="http://www.businessinsider.com.au/innovation-series-marc-andreessen" caption="" source="" alt="" align="left" size="xlarge" nocrop="true" clear="true"]

Marc Andreessen
Founder of Netscape
[image url="http://static.businessinsider.com/image/4acf359b000000000097ddc0/image.jpg" link="http://www.businessinsider.com.au/innovation-series-mark-zuckerberg" caption="" source="" alt="" align="left" size="xlarge" nocrop="true" clear="true"]

Mark Zuckerberg
Founder and CEO of Facebook
Disclosure: Marc Andreessen is an investor in The Business Insider.  Kevin Ryan, is also a co-founder of SAI.

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