Kevin Ryan joined DoubleClick in the mid-1990s, when it had about 20 employees. By 2000, with Kevin as CEO, DoubleClick had grown to 2000 employees. Over the next year, as the industry collapsed, Kevin had to shrink it to 1000.
How do you do that without being hated?
You be as straightforward and honest as you can.
More importantly, even in normal economic environments, how do you staff your company to have the best chance of success?
You continually upgrade your “B” players to “A” players. And you don’t feel guilty about it. As CEO, that’s your job. If you don’t do it, you’ll be stuck running a “B”-grade company, with “B-grade” products.
In July, we interviewed Kevin Ryan as part of our series on Innovation. Kevin is the former CEO of DoubleClick and the co-founder of Gilt Groupe, The Business Insider, and other companies. This clip is a segment from that conversation. The whole interview can be be viewed here. >
Production by Bright Red Pixels.
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