What’s bad for Google is now bad for the whole Internet.
Arbor Networks chief scientist Craig Labovitz observed in a blog post that failures happen. “[B]ut if you happen to be Google (NSDQ: GOOG) and your content constitutes up to 5% of all Internet traffic, people notice,” he said.
As a consequence of Google’s problems, business Web sites that depended on services like Google Analytics took twice as long to load on average and were twice as likely to fail, according to Web infrastructure management company Gomez. And among online retailers, transactions took four times as long as usual to complete.