All that money you paid Disney for videos that were supposed to make your kids little brainiacs? It may have given them ADD:
Tamar Lewin, NYT: Last year, lawyers threatened a class-action lawsuit for unfair and deceptive practices unless Disney agreed to refund the full purchase price to all who bought the videos since 2004. “The Walt Disney Company’s entire Baby Einstein marketing regime is based on express and implied claims that their videos are educational and beneficial for early childhood development,” a letter from the lawyers said, calling those claims “false because research shows that television viewing is potentially harmful for very young children.”
The letter cited estimates from The Washington Post and Business Week that Baby Einstein controlled 90 per cent of the baby media market, and sold $200 million worth of products annually.
The letter also described studies showing that television exposure at ages 1 through 3 is associated with attention problems at age 7.
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