Google Traffic Goes Up When Rivals Advertise


Interesting note from a former Googler:

Whenever we saw big pushes and ad campaigns, we would see traffic boosts at Google–particularly TV ad campaigns.


It raises user interest in the whole category of search–and when people think “search” they think “Google.”  It will be interesting to see if the Bing TV ads will also actually add to Google share.

See Also: Bing Steals Share From Google and Yahoo

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at