Apple iPhone And iPad Grabbing More Share Of Corporate Mobile Market

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Photo: Associated Press

Apple continues to penetrate the enterprise mobile market. According to ChangeWave Research estimates (via FT), the iPhone‘s share of the corporate smartphone market rose to 27% in February, up from 22% in November.  Google’s Android, meanwhile, doubled to 7%.  Research in Motion (Blackberry) was still dominant but flat at 69% (these numbers, we note, don’t add to 100%).

Companies are buying iPhones and iPads for three main reasons:

  • Employees want them
  • Many corporate apps are now cloud-based or iPhone-based (Salesforce.com, for example)
  • Apple has improved its security features.

This trend is very important, because the enterprise is the last safe bastion of incumbents Microsoft and Research in Motion, and it is a huge opportunity that Apple has yet to penetrate.

Joseph Menn of the FT spoke to a couple of companies that have recently bought a bunch of iPhones >

See Also:
Employees Are Driving Corporate iPhone Adoption–At The Expense Of BlackBerry
Why Companies Are Switching From BlackBerries To iPhones

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