Apple Boots Google Off iPhone 4.0

You know how your iPhone says “Google” on the button you use to search?  Not for long.

iLounge noticed that in the iPhone 4.0, Apple may have changed the “Google” button to “Search.”

MacRumors posted a handy side-by-side comparison.  Old on the right, new on the left (see the blue button in the bottom right corner).

New iPhone Search Button

Photo: Mac rumours

Now, it’s possible that this is a configuration issue, in which the user has not selected a search engine.  Or just a particular screen that doesn’t have the “Google” button (we’ve seen a “Search” button on our own iPhone, in addition to a “Google” button).

But if Apple has booted the “Google” button, what does this mean?  One (or many) of several things:

  • The Apple-Google iPhone search deal won’t be renewed
  • Microsoft’s Bing is coming to the iPhone
  • Apple is planning to build a search engine
  • Apple is holding up Google for more money

At a broader level, it means Apple and Google are continuing to compete more and more with each other.

See Also: Apple’s War With Google Keeps Getting Hotter

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