It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.
Hustwit was among the creative/web luminaries at the ‘Field-Tested Books’ reading in New York last night, organised by Chicago-based publisher/creative firm Coudal Partners. ‘Helvetica’ was Hustwit’s directorial debut; he also produced ‘I Am Trying To Break Your Heart’, the Wilco movie.