Heineken Has Finally Found A Way To Get Club-Goers To Drink More Responsibly [THE BRIEF]

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A new “study” from Heineken finds that people are more likely to drink responsibly at a club if they’re being entertained by a quality DJ. By tallying the number of drinks served at the bar at Miami hotspot Mansion, Heineken found that partiers drank about 41% fewer drinks when Dutch DJ Armin van Buuren was behind the turntables than they did with an anonymous DJ the night before. The conclusion is that the more dancing people do, the slower they drink:

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