Last night’s Heat-Cavaliers game on TNT was watched by 7,052,000 total viewers (a 4.2 rating), down slightly from the season opening game between the Heat and Celtics. (That got a 4.6 and 7.4M.)Many thought LeBron James’ return to the city he betrayed would easily outdraw the Celtics matchup, but there was one key difference — the first game wasn’t up against an NFL game on another network.
Fortunately, the Celtics also took revenge on Cleveland’s behalf.
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