Hearst Eyed video game Blog Kotaku For Acquisition

Hearst wants to spend some of its billion dollar war chest gaining a foothold in digital media.

What kind of property is it looking to buy? Don’t know. But a source tells us that a banker working on Hearst’s behest tried to tempt the company into acquiring Gawker Media video game blog Kotaku.

The deal fell through, probably because Kotaku is Gawker’s second-most popular blog. To get Kotaku or Gizmodo — a pair of cash cows because of all the gadget and video game advertisers out there — you’d probably have to buy the entire Gawker Media network.

But make no mistake, Hearst IS shopping.

See 10 media properties Hearst could buy tomorrow –>
Photo: Digiart2001 | jason.kuffer

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