Harry Styles just dropped a bizarre, 8-minute-long music video for ‘Adore You,’ which is set in the fictional Isle of Eroda where everyone frowns

Harry Styles in the music video for ‘Adore You.’ Harry Styles / YouTube
  • Harry Styles premiered the music video for “Adore You” on YouTube at 8 a.m. ET on Friday.
  • The video, which is 7-minutes 40-seconds long, is set in the fictional Isle of Eroda – home to an “all-but-forgotten fishing village,” which is perpetually covered by clouds.
  • Spanish singer Rosalía narrates and tells viewers that in a town where everyone frowns, Styles’ character is a boy with a blinding smile who is rejected by the community.
  • He’s bereft until he strikes a friendship with a “North African Jewel-Coat” fish whom he sings to in the video.
  • The video ends with Styles pushing the fish back into the ocean, and sailing away from the town.
  • The short film was directed by Dave Meyers, whose work includes videos for Shawn Mendes and Camila Cabello’s “Señorita” and Billie Eilish’s “Bad Guy.”
  • Watch the video below.
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