'Harry Potter: Wizards Unite' had a sluggish opening weekend, showing the game does not yet possess the magic of 'Pokémon Go'

Matt Weinberger/Business InsiderSeverus Snape in the augmented-reality world of ‘Harry Potter: Wizards Unite.’
  • Niantic’s “Harry Potter: Wizards Unite” had a sluggish opening weekend compared with its predecessor “Pokémon Go.”
  • The app-analysis site Sensor Tower reports that “Wizards Unite” was downloaded by 3 million people and that players spent $US1.1 million.
  • “Pokémon Go” was downloaded 24 million times in its opening weekend, and players spent more than $US28 million in its first four days available.
  • Visit Business Insider’s homepage for more stories.

The opening weekend for “Harry Potter: Wizards Unite,” the mobile game from the makers of “Pokémon Go,” has been a disappointment compared with its predecessor.

“Harry Potter: Wizards Unite” was released Friday by Niantic, and much like “Pokémon Go” it uses augmented reality to project characters and creatures from the world of “Harry Potter” into the real world using a phone’s camera. Both games are free to play, but players can make in-app purchases.


Read more:
I got to try ‘Harry Potter: Wizards Unite,’ the new game from the creators of ‘Pokémon Go,’ before it came out, and I can already tell it’s going to be huge

According to data from the app-monitoring site Sensor Tower, “Wizards Unite” was installed by 3 million players in its first weekend and took in $US1.1 million in player spending – though Sensor Tower noted the game was not yet out in South Korea and Japan.

By comparison, “Pokémon Go” garnered 24 million installs from the US, Australia, and New Zealand over its first four days – eight times the size of “Wizards Unite” – and pulled in more than $US28 million in player spending.

So while “Wizards Unite” is atop the list of iPhone downloads in 28 countries, its early success pales in comparison with that of “Pokémon Go,” and according to Sensor Tower its prospects for the month aren’t much sunnier. The site projects the game will generate $US10 million, whereas “Pokémon: Go” made $US206 million.

Jam City’s “Harry Potter: Hogwarts Mystery” also performed better than “Wizards Unite” in its opening weekend, taking in nearly $US7 million from players, according to Sensor Tower.

Business Insider contacted Niantic for comment.

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