Check Out The Massive "Harry Potter" Ad Rollout That's Taken Over The New York City Subway System


“Harry Potter and the Deathly Hallows: Part II” doesn’t open until July 15.

But this morning, the giant subway hub in Manhattan’s Times Square is in the process of going full-on Harry.

When we passed through the station an hour ago, workers were assembling wall displays with miniature, trailer-playing TVs embedded in the movie posters.

And not a surface in sight was Potter-free.

Each of the posters along the station walls has its own screen with a trailer on-loop -- so you can watch as you walk.

You can see the control panel for the TVs along the bottom of the poster featuring Voldemort -- the workers hadn't finished closing it up yet.

Backlit character posters stretch all the way around the curving walls of the station.

And we do mean all the way.

Here's a better look at the three main characters' posters -- they obviously got the best location, visible from most points in the station.

Not even the stairs could escape the rollout.

The only person with more magical powers than Harry Potter? Glenn Beck.

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