How Many Of These Hard-To-Pronounce Brand Names Are You Saying Wrong?

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Photo: Flickr / danmachold

A company’s name should be a lot of things: unique, catchy, memorable … but what about pronounceable?Be it due to a language barrier or just bad planning on the company’s part, many people go around mispronouncing high-profile brand names.

Think you’re immune to phonetic slip-ups?

Here’s a list of some of the most commonly mispronounced brand names.

How do you pronounce fashion brand Hermès?

Can you pronounce yogurt company Fage?

How do you pronounce the beer Stella Artois?

Can you pronounce skincare company Kinerase?

How do you pronounce restaurant guide Zagat?

How do you pronounce makeup company Stila?

Can you pronounce footwear company Saucony?

Can you pronounce this makeup company Guerlain?

Can you pronounce exercise gear mogul Lululemon?

Can you pronounce athletic apparel shop Adidas?

Can you pronounce fashion label Givenchy?

Can you pronounce this car company Porsche?

Can you pronounce home goods supplier Miele?

Can you pronounce the brewer Hoegaarden?

Can you pronounce pharmaceutical company Boehringer Ingelheim?

They even made a video about how no one can pronounce the name.

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