Half the goods listed by third party sellers on Amazon Australia are from China

Photo: Eric Piermont/AFP/Getty Images

The number of goods being sold on the just-launched Amazon Australia site is about 20 million, according to one analysis.

According to Marketplace Pulse, a business intelligence firm focused on e-commerce, the Amazon Australia marketplace has more than 2,000 sellers just 24 hours after launching.

And 52% of those sellers indicated they are shipping from China. They are a mix of China-based sellers and Australian businesses with warehouses in China.

About 42% are shipping from Australia.

The US-based retail giant yesterday launched its retail offering, with hundreds of thousands of discounted goods and one-day delivery, on its Australian website.

The local site has products across 23 categories, including clothing and shoes, video games, consumer electronics, tools, toys, home improvement, beauty products, and for the first time Amazon’s Fire TV Stick.

The online retailer has also launched an Australian app to take advantage of increasing sales via mobile devices including smartphones and iPads.

Coming mid next year is Amazon Prime, an annual membership which includes free delivery plus Amazon Prime Video. It costs $US99 a year in the US, where it has an estimated 90 million subscribers, and it is key to Amazon’s strategy for dominance.

“(Marketplace) Sellers have already made available close to 20 million products,” says Marketplace Pulse.

“This is day one for Amazon in Australia. Pricing is not competitive yet, there is no Prime, and most sellers are shipping from China. But in a few years time Australian retail will have changed, and not because of stagnant local leaders.”