Gwyneth Paltrow appears to be emerging from a vagina in a poster for her new Netflix show

Adam Rose/NetflixThe stories behind Gwyneth Paltrow’s lifestyle site, Goop, are getting their own Netflix series.

  • Netflix released the first trailer and promotional poster for “The Goop Lab with Gwyneth Paltrow,” a wellness series hosted by Paltrow focusing on “holistic medicine.”
  • Though Paltrow’s company Goop has come under fire in the past for promoting false science, Twitter users aren’t just reacting to the possibility of misinformation.
  • People also can’t help but notice the series poster – featuring Paltrow at the centre of a “tunnel” cloaked in pink oblong folds – resembles a vagina.
  • Visit Insider’s homepage for more stories.

Netflix released the first trailer and promotional poster for “The Goop Lab with Gwyneth Paltrow,” a wellness series hosted by Paltrow focusing on “holistic medicine” and slated to premiere January 24.

And while Paltrow’s brand Goop has come under fire in the past for spreading pseudoscience and general medical misinformation, people are reacting to something a bit less serious than fake health news.

The pink, oblong tunnel of folds resembles a vagina, and Paltrow herself appears to be emerging from it, perhaps a nod to one of Goop’s infamous jade vaginal eggs. The image is accompanied by the caption “Reach New Depths.”

Needless to say, Twitter users had a lot to say. Some poked fun of the glaring genital influence.

https://twitter.com/IveeOh/status/1214205998564548608?ref_src=twsrc^tfw

And others raised concerns about the show’s potential to promote pseudoscience.

More controversy is sure to ensue

The poster is hardly the first time Paltrow has been the centre of controversy, and likely won’t be the last.

In September 2018, Goop made headlines for settling a $US145,000 lawsuit over claims that its vaginal eggs could balance hormones, admitting that some of its magazine’s outlandish health advice may not work, Insider previously reported.

Goop settled that it will continue selling the eggs online with updated language describing the products, but the controversy continued to plague the brand’s name among people who didn’t closely follow the rest of their offerings.

The same month the company inspired mockery for selling $US30 repellent against “psychic vampires.”

Goop has also been the favourite target of gynecologist Jen Gunter, who aims to debunk Paltrow’s wellness claims with her no-nonsense scientific approach. Gunter, unsurprisingly, has already weighed in on the upcoming series.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.