- “The Goop Lab,” which premieres on Netflix on January 24, is already creating controversy.
- Many of the treatments explored in the six-episode series are medically unsubstantiated. Some, like psychedelics, could potentially pose health risks instead of benefits.
- In the past, Gwyneth Paltrow has been criticised for making medically unverified health claims about wellness treatments. Some experts are concerned that “The Goop Lab” will continue to spread misinformation about alternative health options.
“So what happens in a workshop?” Gwyneth Paltrow asks.
The answer is quick. “Everyone gets off.”
Cue the moaning sounds.
That’s how the trailer for celebrity-turned-wellness-guru Gwyneth Paltrow’s new Netflix show “The Goop Lab With Gwyneth Paltrow” opens. The trailer skims over a lot of quasi-medical healing procedures, from exorcisms to psychedelics (“I went through years of therapy in about five hours,” says one woman) to psychics and orgasms.
On the poster for the show, Paltrow appears to be emerging from a vagina, an editorial choice that has caused a mini-controversy of its own.
Over the years Paltrow has garnered her fair share of well-known critics, including health law specialist Timothy Caulfield, gynecologist Jennifer Gunter, and a particularly vocal subset of medical Twitter.
Experts have disavowed many Goop products and Goop-branded treatments, from vaginal steaming to coffee enemas. In 2018, GOOP paid $US145,000 in penalty fees for making unsubstantiated medical claims about vaginal eggs, saying that they regulated menstruation cycles, along with essential oils that the company claimed could cure depression.
The backlash to news of “The Goop Lab” was swift, as journalists and scientists criticised the upcoming program. “Goop plays on women’s very real anxieties about medical misinformation and distrust of their lived experiences to peddle snake oils,” Lauren Rankin wrote. “Goop sells because pseudoscientific quick fixes sell. The show could be written off as entertainment if it weren’t for the fact that it makes health claims,” saidDr. Jonathan N. Stea.
“It’s unregulated,” says one woman in the trailer.
“Should I be scared?” says another.
The Goop Lab With Gwyneth Paltrow” is scheduled to premiere on Netflix on January 24.