In an interesting bit of viral marketing, a startup called Bo.Lt, a page sharing service launching next month, gave away a free iPad 2 to anyone who would get the company’s logo tattooed on themselves at SXSW.
While some people weren’t too keen on the Bo.Lt elephant/thunderbolt logo, one guy, with his girlfriend’s backing, got the ink and earned an iPad 2. A manager over at Bo.Lt tells us that the guy in the video is indeed a real passerby and that they gave away another iPad 2 at a different time.
This unique marketing tactic from Bo.Lt also benefits Apple as it leads to the question of – What won’t people do for a free iPad 2?
Here’s the video with NSFW language (via Reddit):