Guess Which Online Retailer Rich People Like Best


Photo: Tinou Bao via Flickr

Wealthy Americans, those who make more than $250,000 per year, overwhelmingly chose as their online retailer of choice, according to a new survey from Unity Marketing.Over 45% of “ultra-affluents” reported shopping at Amazon in the last quarter, a percentage that was three times higher than the next most popular online destination,

Boutique and flash sale sites that typically cater to upscale shoppers attracted far fewer ultra-affluents, according to the research.

8.4% reported shopping at Blue Nile, an online diamond retailer, while 8.1% said they shopped at and 7.3% visited

Those sites are becoming more popular, however, as more shoppers said they visited them in the first quarter of 2011 than in any previous quarter, according to Unity.

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