- Gucci’s Fall/Winter 2018-2019 collection was unveiled at Milan Fashion Week on Wednesday.
- During the show, models hit the runway carrying severed heads that were identical replicas of their own.
- These heads reportedly took six months to create.
Gucci lost its head at Milan Fashion Week.
On Wednesday, the brand released its Fall/Winter 2018-2019 collection, produced under the creative direction of Alessandro Michele.
Michele pulled out all the stops, sending some of the models down the runway carrying severed heads that were exact replicas of their own.
These heads reportedly took six months to create and were made using molds from the models’ heads, according to Vogue. They were designed by techno-artisans in a factory in Rome. The Gucci runway had been designed to look like an operating room.
Some people seemed to love it, though they were definitely confused.
“Gucci severed heads… yeah I love it,” one commenter wrote on Twitter.
Others said they were a little freaked out.
I love Gucci but can we go back to the good old fashioned runways and not a surgery room with models carrying replicas of their heads pic.twitter.com/W1PvMGky4G
— Vicky Gill (@vickygillxo) February 21, 2018
Tell me I am not the only one freaked out with the human heads the models carried with them in Gucci fall/winter show.
— ???????????? (@MochiiDiminie) February 21, 2018
Gucci’s show contained a few other mysterious elements, including models carrying chameleons, snakes, and what appeared to be a baby dragon.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.