Even Gruber Says Apple Passed Up 'A Sure Thing' Charging So Much For The iPad Mini

ipad mini official

Photo: Apple

A lot of people are upset about the iPad Mini’s price.Even John Gruber, a well-known Apple enthusiast and blogger at Daring Fireball, says that Apple passed on a “sure thing” making the iPad so much more expensive than Google’s Nexus 7 or the Kindle Fire. 

“Better but costs more” is a gamble. “Better and costs the same or less” is a sure thing. And the iPad is hard to compare to any previous Apple product other than the iPod. The iPod and iPad didn’t enter mature markets — they entered nascent markets with no strong competitors and established themselves as unquestioned market leaders. The iPad Mini’s $329 starting point leaves a price umbrella in tablets that Apple never left for MP3 player competitors.

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