Photo: Flickr/Hubert Burda Media
There has been a consistent error in the reporting on Groupon’s financial performance: Its real revenue is nothing like the number that’s tossed around by most news organisations (including us).Conor Sen at Minyanville points out that Groupon’s often cited $645 million in revenue for the first three months of this year is gross revenue. As in, that’s all the money Groupon takes in from deals.
Of that, it keeps $270 million, which is Groupon’s net revenue number.
So, Groupon’s net revenue for the year will be something like $1.2 billion or more. Still impressive, but considerably less than what people are expecting.
For more head over to Minyanville >
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