Photo: Groupon via Flickr
Groupon is tired of the press and investors using the deal count on its offers make bad guesses about its revenue.So now on some sales, Groupon will report the percentage of deals left instead of the exact number.
On deals where it lists a number, that number will sometimes be capped and rounded — for instance, instead of saying 147 bought, it might say “over 140 bought.“
In a blog post announcing the change, Groupon said “some clever people are using the counter to make (consistently incorrect) estimates of our total company sales, which we don’t like for the same reason you probably wouldn’t like if people tried to guess your weight all day…..We’re blogging about it to be transparent about our lack of transparency.”
The difference is that your weight is nobody’s business, while potential investors have very good reason to try and guess Groupon’s revenue before putting money into the company’s IPO. But why let that get in the way of a good analogy?