TV ads for her new Oxygen show, “The World According to Paris,” will feature the group texting app. They will encourage fans to create chat groups about each episode.
Rose Curtis, Oxygen’s editorial director for digital and new media, says GroupMe’s smaller chat hubs will be more appealing to fans than that mass chat sections on Oxygen’s site.
Each GroupMe/Oxygen user will get inside scoops about Hilton’s new show and maybe even a surprise visit from Hilton herself.
This isn’t the first Oxygen show GroupMe has been a part of. Earlier this year the two companies teamed up to promote “Bad Girls Club.” The Oxygen partnership is the startup’s first attempt at a revenue stream.
Not sure what GroupMe is? Here’s a tour of the new texting app >>
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