The top 25 grocery chains with the most loyal shoppers in America

  • Brand-loyal customers can seriously bolster a grocery chain’s sales.
  • But which grocers inspire the most loyalty from shoppers?
  • A report from marketing platform inMarket revealed that Fry’s Food & Drug Stores enjoy the most frequent monthly visits from returning customers.

What grocery chains inspire the most loyalty from customers?

Advertising platform inMarket decided to find out in its 2018 grocery loyalty report, which Business Insider was able to exclusively review.

The report measured the average frequency that returning customers visited each chain on a monthly basis. In order to generate this report, inMarket sifted through anonymous location data from 50 million grocery customers. Only chains with at least 50 stores were analysed.


Read more:
The CEO of Kroger, America’s largest supermarket chain, explains why the company’s merger with the country’s 6th-favourite grocer puts them in the perfect position to take on Amazon and Whole Foods

Here’s a look at some chains that had no problems getting shoppers to come back again and again:


25. Big Y Foods

Frequency of returning customers’ visits per month: 1.54

Store count: 68


24. Jewel-Osco

Frequency of returning customers’ visits per month: 1.56

Store count: 182


23. Giant Food Stores

Frequency of returning customers’ visits per month: 1.57

Store count: 142


22. Wegmans Food Markets

Frequency of returning customers’ visits per month: 1.59

Store count: 95


21. Schnucks

Frequency of returning customers’ visits per month: 1.6

Store count: 79


20. WinCo Foods

Frequency of returning customers’ visits per month: 1.68

Store count: 122


19. King Soopers

Frequency of returning customers’ visits per month: 1.69

Store count: 119


18. Dillons Supermarkets

Frequency of returning customers’ visits per month: 1.71

Store count: 63


17. Winn Dixie

Frequency of returning customers’ visits per month: 1.74

Store count: 446


16. Whole Foods Market

Business Insider/Hayley Peterson

Frequency of returning customers’ visits per month: 1.77

Store count: Over 490


15. Key Food

Frequency of returning customers’ visits per month: 1.85

Store count: 194


14. ShopRite

Frequency of returning customers’ visits per month: 1.88

Store count: 255


13. Albertsons

Frequency of returning customers’ visits per month: 1.89

Store count: 430


12. Stop & Shop

Business Insider/Jessica Tyler

Frequency of returning customers’ visits per month: 1.9

Store count: 394


11. Vons

Frequency of returning customers’ visits per month: 1.95

Store count: 197


10. Food Lion

Frequency of returning customers’ visits per month: 2.03

Store count: 976


9. Safeway

Frequency of returning customers’ visits per month: 2.12

Store count: 882


8. Kroger

Hollis Johnson

Frequency of returning customers’ visits per month: 2.17

Store count: 1,279


7. Harris Teeter

Frequency of returning customers’ visits per month: 2.2

Store count: 240


6. H-E-B

Frequency of returning customers’ visits per month: 2.22

Store count: 247


5. Smith’s Food & Drug Stores

Frequency of returning customers’ visits per month: 2.23

Store count: 142


4. Publix Super Market

Chelsea Greenwood/Business Insider

Frequency of returning customers’ visits per month: 2.25

Store count: 1,200


3. Ralphs

Frequency of returning customers’ visits per month: 2.26

Store count: 186


2. Giant Eagle

Frequency of returning customers’ visits per month: 2.3

Store count: 316


1. Fry’s Food & Drug Stores

Frequency of returning customers’ visits per month: 2.43

Store count: 119

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.