This could be one of the coolest uses of Microsoft technology we’ve seen a while, and it comes from a tiny New Zealand company.Startup GreenButton has taken search technology from Microsoft Research and made it available online.
The new service, called inCus, transcribes audio and video files and makes them searchable. Imagine being able to go through all the video taken at a trade show to find a single sentence. It’s aimed at enterprise customers, who want to make their libraries of corporate video searchable.
InCus is based on Microsoft’s Audio Video Indexing Service (MAVIS), which was previously only being tested by a few government agencies. That makes this the first commercially available use of MAVIS, GreenButton CEO Scott Huston told Business Insider.
Naturally, inCus is running on Windows Azure.
GreenButton sells its own Amazon-like cloud, as well as a bunch of other cloud applications (mostly 3D rendering apps) and it makes these apps available via Amazon as well as Azure, for Windows and Linux cloud servers.
The company has close ties to the movie industry. Huston was the CIO for one of New Zealand’s special effects companies that worked on The Lord of the Rings.
MAVIS isn’t the only technology trying make audio and video searchable, but it is one of the few enterprise-scale cloud services. Cisco sells software called the Digital Media Suite (DMS) that will transcribe and automatically tag videos created with it. But it’s not a cloud service. HP’s enterprise search product, Autonomy, also deals with video and audio. But again, so far not a cloud service.
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