Photo: Flickr/Paul Denton Cocker
UK newspaper the Daily Mirror has partnered with the Grand Slam of Darts in a $750,000 sponsorship deal. (Via Darren Rovell)The new “Daily Mirror Grand Slam of Darts” grants the Daily Mirror full control of branding at the event as well as the opportunity to pursue other broadcasting and advertising opportunities.
The Grand Slam began in 2007 as a matchup between England’s two biggest pro darts organisations. The pub game has becoming an increasingly popular televised sport in Britain, though most Americans would still rather play (and drink) than watch.
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