Photo: ALT Terrain
Brands are increasingly turning toward guerrilla tactics to amp up their marketing, and a popular method is to use graffiti, or murals, in urban areas.There are firms out there dedicated to doing just that — including Tatscru, ALT Terrain and CriticalMassive. Some of their work is spectacular, and they’ve put together gigantic murals for the biggest brands around.
But the method is controversial, and has many opponents. Some call it deceptive, since it’s advertising posing as regular street art. In NYC, there has been a movement against advertising billboards and murals — spearheaded by Public Ad Campaign — and they’ve whitewashed hundreds.
Tatscru has done a ton of murals for companies' promotional campaigns -- and for some of the biggest brands out there, like this one for McDonald's
And its artists have collaborated with Rockstar Games to promote its Grand Theft Auto series of video games. This one's for GTA Chinatown Wars
In a unique twist, Green Works put this 'reverse graffiti' up in San Francisco by cleaning dirt and soot off a wall
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