Photo: Marissa Evans
Startup 2010 company GoTryItOn raised $3 million from SPA Investments, Index Ventures and other investors.Last fall, it raised an undisclosed seed round. It’s a direct competitor to Ashton Kutcher backed app, Fashism.
The “What should i wear” fashion app will use the money to launch a professional style network that will help people decide what to buy and wear.
Brands will be able to offer users clothing suggestions, and GoTryItOn will either take a cut of transactions or have brands pay to interact with the users.