Gossip: HuffPo Ad Sales Boss Unhappy About Sale To AOL

Greg ColemanGreg Coleman

Huffington Post ad sales boss Greg Coleman is not thrilled with the company’s $315 million sale to AOL, a confidant to Coleman just told us.Apparently, Coleman was under the impression that the plan for HuffPo was to IPO – not sell to a company struggling through a turnaround.

Coleman was only at HuffPo for about year, but during his tenure he added lots and lots of bodies to HuffPo’s sales org. That sales force turned $31 million in 2010 revenues and was projected to do $60 million in 2011.

It’s not all bad for Coleman. He got a “a multimillion dollar payday from the deal,” according to Kara Swisher.

Related: AOL-HuffPo: Everything you need to know in 93 seconds.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.