Google’s No. 1 Asset Is Its Ability To empathise With Its Users Through Design And Product Development

As your Internet use has evolved, Google has evolved with you. And for you. Its ability to make the right decisions about what to work on and at what time is a testament to the leadership at the company. The latest wave in its evolution comes from Sergey Brin and its new CEO Larry Page, the people who started Google back in 1998.

If you’ve thought that all of Google’s products looked cobbled together, or are different from one another, it’s because they were. It was a public view into how siloed the company was as far as its product-management and design teams were concerned. Everyone worked in a vacuum, so when a new version of Google Calendar came out, it looked nothing like the user experience of, say, Gmail. While this didn’t seem like a problem for a long time, as more people used more Google products, it became clear that Google was a huge company that wasn’t in touch with its users — or each other.

Click here to read more >

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at