From ReadWriteWeb: Google knows you. It knows what type of car you drive from that time, last year, when you looked up the where you could find a cheap set of tires. It knows that you like Mexican food from all the times you’ve looked on Google Maps.
And Google knows how to leverage this type of information with services like Google AdWords, AdSense, and DoubleClick Ad Exchange but now it’s moving into what it’s calling “the next generation of ad serving” – a simplified, streamlined ad server.
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