Google's Lame Facebook-Killer Is Called "Google Buzz"

Google buzz

Google just took the wraps off its big social effort, called “Google Buzz.”

It lives inside Gmail, and it’s a ‘Google approach to sharing.’

Our first reaction to the name in the newsroom: “Spectacularly lame!”

And, isn’t that already a name that Yahoo is using?

During the presentation, Google explained Buzz with these five elements:

  • Auto-following: you get all the people you email with.
  • A rich, fast sharing experience: it lives in Gmail.
  • Public and private sharing.
  • Inbox integration.
  • Just the good stuff: Better and better at personalised recommendations.

Nicholas Carlson is live blogging the announcement here.

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