Eric Schmidt, the chairman of Google and soon-to-be Alphabet, has written an op-ed piece for the BBC that looks at artificial intelligence, extolling the virtues of what he sees as the next leap in computing.
Much of Google’s focus as a company has shifted to artificial intelligence, with projects such as Google Now embodying the company’s aim of using a computer to work out what humans need and want — hopefully before even they know.
Schmidt takes an obvious shot at Apple, claiming that the way the company runs Music — employing real DJs who curate what is heard — is the technology of a decade ago.
Here’s the relevant passage:
To give just one example: a decade ago, to launch a digital music service, you probably would have enlisted a handful of elite taste-makers to pick the hottest new music.
Today, you’re much better off building a smart system that can learn from the real world — what actual listeners are most likely to like next — and help you predict who and where the next Adele might be.
As a bonus, it’s a much less elitist taste-making process — much more democratic — allowing everyone to discover the next big star through our own collective tastes and not through the individual preferences of a select few.
While Apple Music is doing well — according to the company the service has over 11 million users — there are still questions that surround whether having real-life DJs works as a strategy, or whether users like to have songs recommended to them by a computer.
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