This Google PowerPoint Details Android's Mobile Ad Revenues


Photo: Flickr/Jonathan_W

An internal Google PowerPoint slideshow on Android shows the company expected the mobile operating system to generate projected ad revenues of $1.2 billion by 2013. The slideshow was entered into evidence in litigation between Google and Oracle over use the Java programming language.Back in July 2010, Google expected ads on Android to experience 47 per cent quarter-to-quarter growth, the slides suggest.

This excerpt from the deck focuses entirely on Android as a mobile ad medium, and Google’s financial expectations for it.

In this summary, Google expects Android to generate a $120 million year run-rate from ad sales, with 47 per cent quarter-to-quarter growth.

Ads were expected to his $1.2 billion by 2013.

Mobile ads seen on Apple devices are actually a larger part of Google's revenue than Android's ads are.

This strategy slide suggests Google wants to increase ad revenue in the future by increasing the size of the market.

Note that ads are the dominant part of revenue generated by Android.

Here's how revenue breaks down per device.

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