Google: We Stink At SEO

ericschmidt hands tbi

Google (GOOG) knows more than anyone about searching for things, but it turns out they don’t know much at all about being found.

The company recently undertook an evaluation of its search engine optimization, grading all of its products based on how well they stick to SEO best practices. The results aren’t pretty.Google’s SEO Report Card, published today on the company’s official blog, is surprisingly forthcoming about just how bad Google is about sticking to SEO guidelines.

For example, just 10% of Google’s product’s pages have a title tag that conforms to the company’s SEO ideal. Fewer than half of their logos link to a correctly formatted URL.

Perhaps this shouldn’t be a surprise. If you Google ‘search engine’, the first four results you get are Dogpile, AltaVista, Bing, and Ask.com. The fifth? Google CSE, a beta product.

This report may be a sign that Google is going to start taking SEO seriously. But the fact that they’ve been able to shrug it off this long is telling. After all, they’re Google. You already know them, and if you’re searching for something, chances are you’re already there.

Click here to see how Google gets SEO so horribly wrong >

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title=”Only 10% of Google’s products have optimal title tag formats”
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title=”Almost two thirds of Google’s logos link to the wrong place”
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permalink=”the-right-and-wrong-ways-for-search-results-to-show-up-4″
title=”The right and wrong ways for search results to show up”
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title=”Most of Google’s titles lack descriptive key words”
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title=”Here’s how the titles *should* look”
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title=”A few products have titles that are just plain wrong”
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title=”Only a third of Google product pages have meta description tags”
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title=”Search results are a lot more useful when the meta tag is included”
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title=”Google uses sitelinks just over half of the time”
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title=”The sitelinks they *do* use are mostly “unappealing””
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title=”We are shocked that FeedBurner is doing something wrong”
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[slide
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title=”Having duplicate URLs with the same content diminishes your authority”
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title=”Google should pick a URL format and stick with it”
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title=”How a Google page should look”
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title=”Google uses heading tags, but not as consistently as it should”
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title=”Well-tagged headings”
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title=”Using styling instead of heading tags is a bad move: search engines don’t know the text is important”
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title=”A minority of Google pages use the most important heading tag”
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title=”Logos should link to the canonical URL of a product’s main page; Google’s usually don’t”
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title=”Google’s logos usually have the right alt text, but not as consistently as they should”
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title=”The “anchor text” in a link should describe what is being linked to; Google gets it right about two thirds of the time”
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permalink=”the-anchor-text-in-these-links-is-seo-friendly-26″
title=”The anchor text in these links is SEO-friendly”
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title=”The anchor text here says nothing about the destination pages”
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[slide
permalink=”dont-miss-28″
title=”Don’t miss…”
content=”30 Wacky Copycat Products That Google Will Announce Next >
image=”http://static.businessinsider.com/image/4b7d9b3d000000000035ed1b/image.jpg”
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[/slideshow]

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