Based in NYC (sales, HQ, video production) and San Francisco (engineering), Howcast is yet another entrant in the burgeoning instructional video scene. Its twist: It is producing its own short videos, aggregating others’ and trying to entice amateurs to make their own clips for the site by giving them a pre-approved script and offering to share ad revenue with them.
We met with Jason yesterday, who wouldn’t talk about what he’s spending to create his videos, or what kind of advertising revenue he thinks he can generate. But he did show us the site, which is slick, and the proprietary player he’s built for it, which we were particularly impressed with. We look forward to hearing more.
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