Google is pandering to Super Bowl advertisers to nab more YouTube views and ad buyers.
As part of their Super Bowl Ad Blitz campaign, Google will feature a front-page banner ad directing users to commercials immediately after Sunday’s game.
YouTubers will be able to vote and share their favourites. The winning advertiser, with the most favourites, will be featured on YouTube’s top page.
Google is using the campaign to broker deeper deals with advertisers, asking them to sign on for more video, search and display ads. Hyundai Kia is already sponsoring the current YouTube Super Bowl page. They also booked a feature spot on Monday’s mobile version of YouTube.
According to Forbes: When YouTube started posting Super Bowl ads four years ago, the system was ad-hoc, says Jim Lecinski, Google managing director of U.S. sales. “Now it’s a program; it’s a way of integrating the client,” he says.
Last year Super Bowl ads pulled in 10 million YouTube views in the first 30 hours following the TV event and a total of 27 million views in the week after the game.
Check out some ads Google already has on their Super Bowl blitz page.
Here’s their spot encouraging users to check out the page:
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