Google launched its two new phones, the Pixel and Pixel XL, in California on Tuesday.
They’re the first devices to result from Google’s hardware road map, a year in the making. Google says that the fact that it controls both the hardware and software means the devices can have superior performance.
And when new Google hardware boss Rick Osterloh revealed the Pixel, he couldn’t help but throw shade at the Pixel’s main competitor, Apple’s iPhone.
“Pixel has no unsightly camera bump,” Osterloh said before highlighting the device’s virtual-reality capabilities and artificial-intelligence assistant.
Apple’s iPhones have been criticised for having a camera that juts out from the back of the device.
Later in the presentation, Google took another shot at the iPhone’s built-in storage.
“So as a special bonus for Pixel owners, we’re including free unlimited photos and videos at original quality,” a Google engineer said. “So with Pixel, you’ll never run out of space for your memories.”
“You can say goodbye to those painful ‘storage full’ pop-ups,” he said while showing an iPhone pop-up:
Finally, Google poked fun at Apple’s latest iPhones lacking a headphone jack, touting its presence on the Pixel phones as a feature:
However, people are noticing that Google’s new phones look a lot like the iPhone, and other Osterloh talking points — “the intersection of software and hardware,” and that the phones “just work” — are classic lines Apple has used for marketing, too.
Google will also include a dongle for transferring data from an iPhone to a Pixel phone.
Here are its specs and features:
– Aluminium and glass body in three colour options, including black, silver, and blue.
– 5-inch and 5.5-inch AMOLED displays.
– Android 7.0 Nougat.
– Qualcomm Snapdragon 821 processor.
– 4GB RAM.
– Fingerprint sensor.
– 12.3 megapixel rear-facing camera with f/2.0 aperture.
– Advanced video stabilisation for smooth 4K video.
– Free unlimited storage for photos and videos at original quality with Google Photos.
– Quick charging with USB-C; up to seven hours of power with 15 minutes of charging.
– 32GB/128GB internal storage.
– Headphone jack.
– It comes with Google Assistant built in, which lets you get contextual information from Google searches by using your voice or text, and can perform tasks like making restaurant reservations.
– Google’s video calling app Duo is also pre-installed.
– Supports Google’s new Daydream VR platform to use with the new Daydream View VR headset.
– $649 base price ($27 per month financing).
– Available to buy from Verizon or unlocked from the Google store.
– Pre-orders start October 4 for US, Australia, Canada, Germany, and UK. October 13 for India.
Check out some more pictures:
You'll have the choice of two screen sizes: 5-inch and 5.5 inches. The new Pixels use sharp and vibrant AMOLED displays.
Google claims the Pixel's 12.3 megapixel camera is the best on any smartphone, achieving a score of 89 from photography site DXOmark. That's a better score than the iPhone 7 (86), but the scoring didn't include the Samsung Galaxy S7's camera, which is widely accepted as the best smartphones camera out there.
NOW WATCH: Hidden Facebook tricks you need to know
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.