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Google will put more weight on more recent pages and news stories in its search results with an update to its search algorithm today.The update today will push pages that relate to recent events or trending topics higher up in search results. Google started rolling out its “Caffeine” indexing algorithm, which prioritizes newer stories, last year. Google Fellow Amit Singhal wrote. writes:
Today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 per cent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.
Google will now also put additional emphasis on pages that are frequently updated or pages for regularly occurring events.