Who Gained Most From Google's Search Changes?

PopEater home page

Photo: PopEater

Google made a major change to its search algorithm last week to try and improve the quality of results, and companies who rely on Google to guide users to a huge number of low-traffic pages — like Associated Content, Demand Media, and Mahalo — got slammed.But according to analysis by search engine analysis company Sistrix, there were also some big winners from the change as well.

The biggest? AOL’s celebrity news site PopEater.com saw its visibility rise 24% according to the Sistrix Visibility Index, which measures traffic on keywords, ranking, and clickthroughs.

Other categories with big winners included:

  • Online retailers and bargain sites like DHGate (+22%),  Sears (+20%), Tech Bargains (+ 17%), Etsy (+17%), Bed Bath and Beyond (+14%), Radio Shack (+13%) and Ikea (+13%)
  • Encyclopedias like Softpedia (+20%) and Britannica (+18%)
  • How-to sites like Instructable (+21%) and — somewhat surprisingly — Demand Media’s eHow (+15%)

Facebook also did well, gaining 12%.

Now, how long before clever SEO companies use this list to reverse-engineer the new algorithm, rendering it just as spammy as the last one?

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