Google Ramps Up TV Tests


ClickZ reports that Google has doubled the amount of inventory available to advertisers for its TV trial program. The report cites a Google source who says the program, which was announced last spring and involves satellite TV network EchoStar and Astound Cable, a Bay Area cable system, is proceeding slowly: The mimumum spend is $10,000 and just 50 clients have tried the program so far. ClickZ