Google is slowly rolling out an option to let people create custom vanity URLs for their Google+ profiles, reports Marketing Land.
Instead of Google+ URLs looking like this:
They will soon look like this:
Google is currently only making this option available to people and businesses that it deems most important. If you want the vanity URL, keep checking your profile for an activation option. You should be getting an email soon.
You can see the vanity URL in action for search engine blog SearchEngineLand’s Google+ page: